Senior Strategist

Responsibilities

• Independently execute environmental and trend analyses, and translate into insights
• Plan, execute, and synthesize various types of research
• Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations
• Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins
• Drive prioritization efforts to identify highest-value opportunities
• Help craft measurement plans to understand impact of solutions and drive optimization over time
• Participate in and facilitate workshops with clients to help push strategic discussions and alignment
• Partner with brand strategy leads, BX teammates and account leadership to deliver on all client needs
• Contribute to the VML experience strategy and BX thought leadership and IP

Requirements

• Completion of a bachelor’s degree and a multidisciplinary background, preferably in a related major such as marketing, advertising, strategic planning, business strategy, psychology, sociology, or anthropology or equivalent experience
• Interest in brand experience, product management, business strategy, and innovation
• 3-5 years applicable experience

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.