Senior Strategist / Strategy Lead (contract)

USA (On-site)

$61/hr – $102/hrSenior LevelContract

Posted 5 weeks ago

Job Summary

Own the strategic direction for integrated marketing campaigns and social content, translating objectives into actionable briefs, guiding creative teams, and ensuring cohesion across multiple channels and stakeholders.

  • Lead narrative development across brand, social, and campaigns
  • Collaborate with strategy, design, motion, and production to execute concepts

Job Description

Responsibilities

  • Develop clear strategic narratives for integrated marketing campaigns and social content
  • Translate business objectives, audience insights, and campaign strategy into actionable direction for creative teams
  • Partner closely with strategy, design, motion, and production throughout concept development and execution
  • Help connect individual social executions to a cohesive campaign idea and broader marketing goals
  • Synthesize complex information into focused briefs, frameworks, presentations, and creative guidance
  • Present strategic thinking clearly and respond thoughtfully to feedback from clients and internal partners
  • Navigate multiple lines of business, evolving priorities, and fast-moving work without losing strategic clarity
  • Ensure alignment between the audience insight, campaign narrative, creative idea, and final execution
  • Shape brand-level narratives and translate them into clear campaign platforms, creative briefs, and channel-specific strategies
  • Develop strategic direction across formats including brand anthems, podcasts, social campaigns, and performance-oriented content

Requirements

  • Significant strategy experience within an agency, brand, or similarly fast-paced creative environment
  • A strong background in marketing and campaign strategy, particularly across social and digital channels
  • Experience developing mid- and lower-funnel content that connects creative storytelling to specific audience actions or business goals
  • Excellent synthesis and storytelling skills, with the ability to turn complex inputs into clear, persuasive narratives
  • Strong creative instincts and experience partnering directly with design, motion, and other creative disciplines
  • Confidence managing multiple workstreams and collaborating with a range of internal and client stakeholders
  • Strong presentation, communication, and facilitation skills
  • The judgment to work independently, identify what matters most, and keep teams moving through ambiguity
  • Curiosity about emerging technology and AI, along with thoughtful judgment about how they can inform strategy and creative work
  • For the Strategy Lead level, we’re also looking for demonstrated experience owning strategy across complex engagements, building trust with senior client stakeholders, guiding multidisciplinary teams, and maintaining a cohesive strategic direction across interconnected workstreams.

Benefits

  • Benefits may be available in accordance with applicable law and company policy, including eligibility based on hours worked and duration of assignment.
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Instrument

3.5 Glassdoor

We are a design and technology company helping brands unlock their full potential. We've been bringing brands and people closer together and driving lasting business impact since 2005.Start a project: partnerships@instrument.comPress & media: media@instrument.comEverything else: hello@instrument.com

Founded in 2005
Portland, Oregon, USA
411 employees (177 in marketing)
50% recommend to a friend
25% CEO approval

Salaries

Posted range

$61/hr – $102/hr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most earn $108K to $185K. Based on 402 salaries, including bonus and equity.

See all Instrument salaries

Marketing Team

Marketing Team Size
14 (3% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
46.5K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
35.9%
Direct
51.9%
Referral
7.7%
Social
3.2%
Paid
1.2%

Headcount Trend

Current headcount: ~411

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