Responsibilities

• Lead day-to-day brand and communications strategy for client initiatives and new business opportunities.
• Conduct primary and secondary research to uncover audience, brand, cultural, and category insights, synthesizing findings into clear strategic implications and compelling client POVs. * Develop positioning platforms, strategic narratives, and messaging frameworks that guide integrated communications programs.
• Translate insights into inspiring briefs that unlock creative ideas and drive effective campaigns.
• Shape integrated communications ecosystems across earned, owned, social, and paid channels.
• Identify and prioritize key stakeholder audiences and influence pathways across media, policymakers, partners, and communities.
• Develop communications and action plans that advance brand and organizational objectives with priority stakeholders.
• Partner closely with creative, media, and account teams to develop culturally resonant campaign ideas and communications programs.
• Define success metrics and learning agendas to evaluate communications impact and inform ongoing strategy.
• Contribute to agency POVs, thought leadership, and the development of IP on the sociocultural forces shaping brands, issues, and stakeholder expectations.