Senior Strategist, Influencer at New Engen | USA | $63K/yr – $84K/yr

Senior Strategist, Influencer

USA (Remote)

$63K/yr – $84K/yrSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end influencer strategy for performance campaigns by turning briefs into actionable creator plans, testing playbooks, and cross-functional activation that ties audience, content, and KPI to tangible outcomes.

Own influencer program design, creator mix, testing frameworks, and campaign structure.
Collaborate with sales, media, and execution to turn strategy into client-ready pitches and cohesive programs.
Leverage trends and data to optimize strategies and inform future tests.

Job Description

Responsibilities

Develop Insight-Driven Influencer Strategies
Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs. Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
Build Strategic Plans that Drive Performance
Design influencer programs that connect brand objectives with measurable outcomes. Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
Partner Cross-Functionally to Bring Strategies to Life
Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success. Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
Support Pitches and Client Engagements
Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations. Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
Leverage Insights and Trends to Inform Strategy
Stay ahead of social trends, platform updates, and the evolving creator landscape. Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
Guide Testing, Optimization, and Performance Improvement
Help define testing frameworks and optimization plans that improve campaign outcomes over time. Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Requirements

Experience in influencer marketing, social strategy, or digital marketing, with a strong understanding of how influencer campaigns are planned and executed (agency or brand experience preferred), ideally 3-5 years.
Ability to translate briefs into clear, actionable strategies, with a focus on aligning creative ideas to business goals and performance KPIs.
Strong understanding of social platforms and creator ecosystems, including trends, content formats, and what drives engagement across channels.
Analytical mindset, with the ability to interpret performance data and turn insights into strategic recommendations and optimizations.
Experience building strategic plans, including elements like creator mix, targeting, testing frameworks, and campaign structure.
Clear and confident communication skills, with the ability to present ideas, contribute to pitches, and collaborate effectively with internal and external stakeholders.
Strong collaboration skills, with experience working cross-functionally across teams like sales, media, and execution.
Highly organized and detail-oriented, with the ability to manage multiple workstreams in a fast-paced environment.
Curiosity and passion for social and creator trends, with a proactive approach to staying ahead of platform changes and emerging opportunities.
A problem-solving mindset, with comfort navigating ambiguity and turning ideas into actionable plans.

Benefits

Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
401k - Employer match
HSA - Employer contributes
Flexible Vacation & PTO plan
Paid Maternity / Paternity
Paid Holidays
Remote/Flex day schedule
Laid back office environment
The coolest team ;)
Fun company events & off-sites

New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016

Seattle, Washington, US

479 employees (204 in marketing)

www.newengen.com

74% recommend to a friend

97% CEO approval