Senior Strategist – Digital Shelf Content at Propelis | Cincinnati, OH | $80K/yr – $90K/yr

Propelis

Senior Strategist – Digital Shelf Content

Cincinnati, OH (Hybrid)

$80K/yr – $90K/yrSenior LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

digital shelf strategy ownership across retailers, turning search data into human-friendly content and guiding content workstreams from discovery to conversion.

Own the digital shelf content strategy across retailers like Amazon, Walmart, Target, and Kroger.
Integrate keyword and search data into PDP, ATF and BTF content to boost discoverability.

Job Description

Responsibilities

Develop digital shelf content strategies aligned to business goals
Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
Integrate keyword and search data into natural, human-first content
Apply retailer content guidelines and constraints
Lead insight-to-creative translation
Make data-backed recommendations to improve performance
Analyze content effectiveness and refine messaging
Partner with Search teams to improve discoverability
Continuously evolve strategies based on platform changes

Preferred

Experience developing digital shelf content strategies across retailer platforms (Amazon, Walmart, Target, Kroger and others)
Experience with retailer AI tools (Rufus, Sparky) for content optimization

Benefits

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

Propelis

The businesses of SGS & Co and SGK have united to form Propelis, a go-to-market ecosystem that enables marketers to move their brands forward with greater speed, clarity, and confidence. Our broad range of integrated solutions include brand creative, packaging, print solutions, branded environments, and content production. Services are delivered through our family of brands: SGX, Marks, Equator, Collide, and 5Flow. With a combined legacy spanning more than 150 years, Propelis commences operations with 10,000 employees in 30+ countries, nearly $1 billion in annual sales, and a diverse client base of over 2,000 leading companies.

318 employees (79 in marketing)

propelis.com