Content Producer
Later
Boston, MA (Remote)
$80K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
10 hrs ago
Senior Strategist – Digital Shelf Content
Chicago, IL (Hybrid)
$80K/yr – $90K/yrSenior LevelFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own content strategy and optimization for retailer shelf content across multiple marketplaces, turning data into SEO-informed, human-first copy and visuals that align to client goals.
- Lead content workstreams and translate client briefs into platform-ready plans
- Integrate keyword data and search signals to improve discoverability on Amazon, Walmart, Target, and Kroger
- Track performance and iterate messaging based on platform changes and content analytics
Job Description
Responsibilities
- Develop digital shelf content strategies aligned to business goals
- Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
- Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
- Integrate keyword and search data into natural, human-first content
- Apply retailer content guidelines and constraints
- Lead insight-to-creative translation
- Make data-backed recommendations to improve performance
- Analyze content effectiveness and refine messaging
- Partner with Search teams to improve discoverability
- Continuously evolve strategies based on platform changes
Requirements
- Hybrid role out of Chicago, NY, or Cincinnati
Preferred
- Experience with retailer AI tools (e.g., Rufus, Sparky)
- Experience contributing to thought leadership
Benefits
- Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.
Equator Design
2.7 Glassdoor
Equator, a division of Marks and part of the Propelis Group, is a global packaging design agency, delivering strategy to shelf without compromise. We create powerful brands that get noticed and chosen.
Founded in 1997
Manchester, England, GBR
302 employees (143 in marketing)
38% recommend to a friend
37% CEO approval
Traffic Signals
Monthly Visitors
3.9K
Traffic Source Mix
Search
29.9%
Direct
27.2%
Referral
32.1%
Social
9.6%
Paid
1%
Headcount Trend
Current headcount: ~302
Marketing Team
Marketing Team Size
9 (3% of company)
