Senior Strategist – Digital Shelf Content at Equator Design | Chicago, IL | $80K/yr – $90K/yr

Senior Strategist – Digital Shelf Content

Chicago, IL (Hybrid)

$80K/yr – $90K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own content strategy and optimization for retailer shelf content across multiple marketplaces, turning data into SEO-informed, human-first copy and visuals that align to client goals.

Lead content workstreams and translate client briefs into platform-ready plans
Integrate keyword data and search signals to improve discoverability on Amazon, Walmart, Target, and Kroger
Track performance and iterate messaging based on platform changes and content analytics

Job Description

Responsibilities

Develop digital shelf content strategies aligned to business goals
Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
Integrate keyword and search data into natural, human-first content
Apply retailer content guidelines and constraints
Lead insight-to-creative translation
Make data-backed recommendations to improve performance
Analyze content effectiveness and refine messaging
Partner with Search teams to improve discoverability
Continuously evolve strategies based on platform changes

Requirements

Hybrid role out of Chicago, NY, or Cincinnati

Preferred

Experience with retailer AI tools (e.g., Rufus, Sparky)
Experience contributing to thought leadership

Benefits

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

Equator Design

2.7 Glassdoor

Equator, a division of Marks and part of the Propelis Group, is a global packaging design agency, delivering strategy to shelf without compromise. We create powerful brands that get noticed and chosen.

Founded in 1997

Manchester, England, GBR

302 employees (143 in marketing)

www.equator-design.com

38% recommend to a friend

37% CEO approval