Responsibilities

• Strategic Blueprinting (Ownership & Support): Autonomously drive the strategic phase on mid-to-large projects, and support Strategy Directors on massive global assignments—translating client business challenges into sharp, actionable brand foundations and creative briefs.
• Strategy-to-Creative Synergy: Bridge the gap between logic and magic. Work closely with design teams in the studio, acting as a trusted sounding board to ensure strategic recommendations are beautifully and consistently carried through from concept to final execution.
• Briefing & Inspiration: Design and deliver inspiring creative briefs that challenge conventional thinking, providing the spark that pushes design output into distinct, brave, and award-winning spaces.
• Strategic Collaboration: Actively partner with resource managers and Strategy Directors to ensure the right strategic talent is assigned to projects, assisting in onboarding freelance strategy resources when needed.
• Milestone Execution: Collaborate with Creative Directors and Client Leadership to map out project milestones, own the drafting of strategic outputs, manage timelines, and ensure agile, on-time delivery of strategic phases.
• Client Relationship Building: Cultivate trusted, day-to-day working relationships with brand managers and senior marketing stakeholders within client organizations.
• Growth Support: Support pitches and new business initiatives by preparing pitch materials, conducting competitive landscape research, and presenting strategy modules with confidence.
• Mentorship & Psychological Safety: Act as a supportive mentor to Junior and Mid-level Strategists, fostering a motivating, and collaborative team culture. Lead by example with high standards of strategic rigor.
• Studio Connection: Act as a highly collaborative link across our studio network, sharing insights, trend analyses, and strategic intelligence across teams.

Requirements

• 5–7 years of experience in brand strategy within premium design consultancies, brand agencies, or strategic marketing roles
• Strong experience working with consumer brands (CPG/FMCG), with a solid understanding of how packaging design, structural branding, and omnichannel expressions bring a brand to life.
• The Modern Toolkit: Confident integrating digital ecosystems, social analytics, trend forecasting, and AI-powered tools into your creative research and strategy workflow.
• Collaborative Presenter: A natural communicator with a proven ability to present complex ideas clearly, making client teams and internal stakeholders passionate advocates for our creative thinking.
• Core Values: Creative Thinker, Inspirational People Person, and Entrepreneurial Spirit.

Benefits

• We’ll help you develop your skills and provide you with outstanding benefits, giving you the chance to make your mark on our future, as we make a mark on yours.
• We offer a competitive benefits package, click WPP Benefits for more details.