Responsibilities

• Develop and lead strategic initiatives that drive brand visibility and customer growth beyond paid media
• Identify, assess, and launch new awareness channels and growth levers — such as partnerships, field activations, SEO programs, or expert communities
• Work closely with internal teams (Growth, Creative, Product, Ops) to bring ideas to life and measure impact
• Own project management, timelines, and cross-functional coordination for new initiatives (e.g., product launches, events, brand partnerships)
• Build and maintain relationships with external partners, collaborators, and advisors
• Analyze performance, report on key metrics, and iterate based on learnings
• Bring a self-starter mentality and “founder’s mindset” to everyday problem-solving

Requirements

• 5–8 years of relevant experience in integrated marketing, growth, consulting
• A strategic thinker with an analytical approach and strong business acumen
• Proven ability to ideate and execute scrappy, high-impact programs with limited direction
• Excellent communication and stakeholder management skills
• Strong project management and organizational chops — you get things done
• Comfortable navigating ambiguity and testing into new growth opportunities
• Passion for brand-building and customer experience
• Must love dogs 🐶

Preferred

• Bonus: experience in eCommerce, partnerships, SEO, or field marketing
• Must love dogs 🐶