Responsibilities

• Own the strategy and execution of product marketing initiatives that drive adoption and revenue growth, including go-to-market planning, messaging and positioning, and product launches
• Create compelling product positioning, messaging, and content that clearly communicates the value of our Impinj solutions and services to technical and business audiences in the wireless, telecom, and IoT sectors
• Plan and execute product and solution launches in collaboration with corporate marketing, sales, and product teams, ensuring alignment with business objectives
• Work closely with product management, sales, market development, and corporate marketing to develop and evolve the go-to-market strategy to increase Impinj revenue, market share, and return-on-investment
• Collaborate with our product management and product application teams to develop technical marketing content, webinars, and product training materials
• Support internal enablement by training sales and customer-facing teams on product and solution messaging and positioning

Requirements

• 12+ years of product marketing, technical marketing, business development, product management in the semiconductor or wireless technology sector
• Bachelor’s degree in engineering, technology, or related field
• Ability to quickly understand and apply emerging technologies to business strategy
• Strong technical expertise combined with business acumen and strategic thinking
• Demonstrated success collaborating across teams to drive execution for complex, technical products in a partner ecosystem
• Critical thinking and problem-solving skills to navigate sophisticated market dynamics
• Proven experience in delivering impactful messaging, positioning, and marketing collateral
• Excellent communication, presentation, and influencing skills across internal teams and external stakeholders
• Willingness to travel up to 20%, including some international trave

Benefits

• US based employees have access to healthcare benefits; a 401(k) plan and company match among others.
• Why work at Impinj: Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world. Collaboration and teamwork are highly valued, and accomplishments are duly celebrated. We have an open paid time-off policy paired with a respect for work/life balance. Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck. Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies. Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.