Responsibilities

• Own and evolve Airbnb’s brand voice, tone, and editorial guidelines, ensuring they’re clear, opinionated, and usable by both humans and AI systems.
• Partner with Marketing Technology teams to train, fine-tune, and evaluate language models against brand voice standards, providing the editorial judgment that shapes what “on-brand” means at a model level.
• Review and refine AI-generated copy across campaigns, product, and marketing surfaces — catching not just errors, but tone, nuance, and craft issues an automated system would miss.
• Build and maintain scalable editorial QA processes for AI-generated content, defining what requires human review versus what can ship autonomously.
• Translate brand guidelines into structured inputs (style guides, prompt frameworks, training examples) that improve model output over time.
• Partner cross-functionally to develop new internal tools that support editorial review, model training, and content QA, bringing an editorial point of view to how these tools are structured and used.
• Identify gaps in the current tooling ecosystem and help scope, prioritize, and define requirements for new tools that improve editorial efficiency and consistency at scale.
• Pilot new tools with editorial and creative teams, gathering feedback and iterating on both functionality and language before wider rollout.
• Act as a senior editorial voice in select creative reviews, giving direct, high-bar feedback to writers, creative directors, and AI workflows alike.
• Partner with Legal, Trust, and Localization teams to ensure editorial standards and processes hold up across markets, languages, and regulatory considerations.

Requirements

• 10+ years of editorial, copywriting, or brand voice experience, ideally at a Creative Director or Senior Editor level within an in-house brand team, agency, or publication known for editorial excellence.
• A demonstrated, exacting eye for language — grammar and style are table stakes; what matters more is taste, rhythm, and judgment.
• Experience developing or maintaining brand voice guidelines at scale across a global, multi-market brand.
• Direct experience working with or training AI/language models. You understand how models learn from examples and feedback, and you know how to give feedback that actually improves output.
• Comfort operating as both a hands-on editor (line-editing real copy) and a systems thinker (defining standards that scale beyond your own review).
• Strong cross-functional collaboration skills, particularly with Engineering/Technology, Legal, and Localization teams.
• Comfort not just editing, but also writing; this role will craft brand guidelines, copy within tooling, and messaging within product screens.
• The confidence to be the final word on language… and the humility to know when a guideline needs to evolve.
• A portfolio or body of work that reflects a distinctive, well-crafted brand voice.
• The ability to simplify complex problems and create clarity in ambiguous, fast-moving environments.

Preferred

• Experience at a company with a well-known editorial voice or brand language system.
• Familiarity with prompt engineering, fine-tuning workflows, or structured content systems used to train generative models.
• Experience localizing or adapting brand voice across multiple languages and cultural contexts.
• Background in both traditional editorial craft (journalism, publishing, advertising copywriting) and modern content operations.