Responsibilities

• Manage communications and relationships with designated client accounts. This includes daily and weekly email and phone correspondence, as well as occasional in-person meetings
• Gather all pertinent facts and performance statistics for a client’s website and formulate a comprehensive campaign strategy based on client’s goals, available resources/budget, and SEO best practices
• Perform all on-site optimization, including (but not limited to) optimizing title tags, meta information, URLs, content, headers, and more
• Assist on technical auditing of client websites, competitive analyses, as well as site architecture audits
• Use client’s performance data and competitive insights to develop an off-site strategy to support SEO efforts
• Have at least a basic understanding of new developments in SEO, such as core web vitals, E-A-T, various algorithm updates, and more
• Collect all relevant performance metrics and create compelling and user-friendly reports for clients on a monthly basis. Clients may also require more frequent reporting or communications
• Create presentations for client use on an as-needed basis
• Attend conference calls and occasional in-person meetings with clients to present data, provide clear direction and insight on their campaigns, and provide complete answers to their questions
• Provide ad hoc phone and email support for clients