Responsibilities

• own SEO as a strategic service line for hundreds of independent med spa practices — setting the strategy, raising and standardizing execution quality across our full book of practices, building the systems and reporting that let that quality scale without proportional headcount growth and leading a team of 2 SEO specialists who execute the day-to-day work across the practice book.
• sit within Marketing Services alongside paid media and website, report to our Marketing Services Lead, and partner closely with Provider Success, Product, Data, RevOps, and Sales.
• Turn SEO from ad hoc tactics into a standardized, repeatable system.
• In your first three months, audit a representative sample of practices (launcher, operator, Enterprise), ship 2–3 fast, visible fixes, and design the SEO playbook/SOP — with SLAs, QA checkpoints, and a reporting cadence.
• By month six, you own the recurring SEO motion (GBP management, citations, on-page and technical audits, reporting) as a system that runs consistently across the full book of practices.
• Move the numbers and prove it. Measurably improve a core SEO metric — keyword ranking movement, Map Pack visibility, organic lead volume — across a defined cohort of practices by month six.
• By month nine, show defensible before/after growth in organic-channel contribution to lead volume and revenue across the practice book.
• Build the systems that scale. Define a local SEO tool stack (rank tracking, citation management, reporting automation) in partnership with RevOps and Product, and get reporting and optimization running on a largely self-serve system — dashboards, automated alerts, standardized playbooks — that requires minimal manual, per-practice effort from the rest of Marketing Services.
• Define Moxie's answer to AI search. Test and document our approach to GEO/AEO visibility (AI Overviews, ChatGPT, Perplexity, Gemini), and set a 12-month roadmap for how the SEO service evolves across local, technical, content, and AI-search components.
• Be Moxie's SEO voice. Become the recognized internal subject matter expert — mentoring others, informing sales conversations, supporting Enterprise SEO asks and the Marketing Audit & Action Plan (MAAP), and shaping the SEO piece of the Enterprise offering.

Requirements

• 5+ years of hands-on SEO, ideally managing SEO across many small or local businesses simultaneously — at an agency or in-house at a multi-location brand — not just one brand.
• Depth across all four pillars: technical SEO (site speed, schema/structured data, crawlability), on-page/content SEO, local SEO (GBP, citations, Map Pack), and emerging GEO/AEO.
• Fluency with the standard stack: GA4, Google Search Console, SEMrush or Ahrefs, Screaming Frog, and a local-SEO/citation platform such as BrightLocal, Whitespark, or Yext.
• A systems thinker, not just a practitioner. You're energized by standardizing and scaling high-quality execution, reporting, and communication across hundreds of practices rather than hand-crafting one strategy at a time.
• 1-3+ years managing or mentoring junior team members, ideally in a marketing or SEO context.
• Comfort owning a service line end to end: setting strategy, defining SLAs and QA, and reporting impact in business terms — leads and revenue — not just rankings and traffic.

Preferred

• Bonus: local-service, multi-location, or franchise SEO experience, given the parallels to Moxie's hundreds-of-practices model.

Benefits

• Competitive salary and stock, and generous health/dental/vision coverage