Responsibilities

• Support seasonal brand and category marketing strategies for the Bra, Panty, and Beauty businesses, partnering closely with Merchandising and cross-functional teams to develop integrated plans and bring key product priorities to market
• Own recurring marketing reporting, campaign recaps, and support executive-ready presentations
• Support preparation for key go-to-market milestones, ensuring alignment across Marketing, Merchandising, Creative, PR, Social, and Stores
• Develop and brief seasonal launch strategies, category priorities, and product stories to cross-functional partners
• Manage marketing timelines, calendars, and deliverables to keep initiatives on track
• Gather and synthesize cultural, consumer, and competitive insights to inform strategy and storytelling
• Ensure consistency of brand messaging across campaigns and customer touchpoints
• Identify opportunities to improve team processes and operational efficiency
• Monitor Gen Z trends, cultural moments, and competitive activity to inform brand strategy and category storytelling
• Help shape seasonal narratives that connect product, consumer insights, and culture

Requirements

• 3+ years of experience in brand marketing, product marketing, integrated marketing, or related fields
• Strong project management skills with exceptional attention to detail
• Excellent communication, presentation, and storytelling abilities
• Proven ability to manage multiple priorities and stakeholders in a fast-paced environment
• Experience developing briefs, presentations, reporting, and strategic recommendations
• Collaborative, positive, and easy to work with across cross-functional teams
• Strong interest in Gen Z culture, fashion, beauty, retail, and emerging trends

Preferred

• Experience in fashion, retail, beauty, or lifestyle brands preferred