Senior Specialist, Kids Brand Marketing - Cotton On Kids

Los Angeles, CA (Hybrid)

$71K/yr – $76K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the US Kids marketing engine across the calendar, social channels, and creator community, with hands-on event activation in stores and brand collaborations.

  • Growth Infrastructure: Own the US Kids calendar, cross-functional briefs, and content planning from concept to recap.
  • Creator & Community: Build the US creator program and Funday Club, briefing briefs and tracking performance.
  • Brand Moments: Plan in-store events, activations, and US collaborations while staying hands-on in output.

Job Description

Responsibilities
  • In this role, you are the day-to-day owner of the Kids marketing calendar, social channels, parent creator community, and local activations.
  • Run the brand: Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations; Translate global Kids briefs from the AUS team into US-relevant social, creator, and event plans; Be the US voice for Kids in cross-functional conversations; Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.
  • Manage the channels: Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms; Build and manage the content pipeline, including creator content, community output, and event capture; Track what's performing, what's not, and use that to improve what gets made next; Stay current on what's working in the parent and family creator space.
  • Build the creator community: Own the Cotton On Kids US creator programme; Lead the Funday Club programme in the US, a community of parent creators who produce Cotton On Kids content as brand advocates; Brief creators clearly, track deliverables, manage usage rights, and report on performance.
  • Create brand moments: Plan and execute Cotton On Kids in-store events and brand activations in the US, from concept through to post-event recap; Work with global licensing partners on US Kids brand collaborations; Proactively identify activation opportunities that get the brand in front of the right customer at the right time; Manage the intern effectively, briefing, delegating, and developing, while staying deeply hands-on in your own output.
Cotton On Group logo

Cotton On Group

Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this.We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big.Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of.We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always.We’re customer-obsessed in everything we do, and believe us when we say the obsession is real!When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference.20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.

Founded in 1991
North Geelong, Victoria, AUS

Marketing Team

Median Career Experience
12 years
Median Tenure
5.8 years