Responsibilities

• Develop and execute strategic marketing plans for new product launches and enhancements.
• Partner with product management and cross‑functional collaborators to influence initiatives throughout the New Solution Introduction (NSI) process.
• Create clear and compelling positioning, value propositions, and messaging tailored to government buyer personas, use cases, and market needs.
• Apply market trends, customer insights, and competitive intelligence to inform strategy, prioritization, and messaging decisions.
• Partner with marketing teams to produce high-impact campaigns and content such as blogs, white papers, and customer stories.
• Partner with sales enablement to develop bill of materials (BOM) that includes compelling pitch decks, battle cards, FAQs, and product sheets.
• Present recommendations and insights to senior and executive partners, translating product value into business impact.

Requirements

• Bachelor’s degree and 8+ years of experience in product marketing or a related field.
• Experience marketing or selling solutions to government facilities, infrastructure, asset and operations management, and/or capital planning software.
• Solid understanding of SaaS business models and go-to-market execution.
• Experience developing product marketing strategies that support growth with new and existing clients.
• Demonstrated ability to develop product positioning and messaging frameworks.
• Ability to manage multiple initiatives, prioritize effectively, and achieve desired outcomes.
• Clear and concise written and verbal communication skills.
• Strong presentation skills a requirement, including presenting to senior leadership.
• Location: Fully remote in US

Preferred

• Strategic problem solver who combines analysis with action and follow-through.
• Curious, data-driven, and client-focused.
• Interest in understanding the maintenance and operations industry and how technology supports it.
• Strong organizational and project management skills, with the ability to manage competing priorities.
• Willingness to take ownership, make recommendations, and move initiatives forward.
• Enjoy working across teams and building strong relationships.
• Bring a growth mindset and a passion for continuous improvement.
• Comfortable navigating ambiguity and driving clarity.
• Take initiative and thrive in collaborative environments.