Responsibilities

• Lead social strategy development for priority product launches, seasonal moments, integrated campaigns, and brand initiatives.
• Translate business objectives, audience insights, cultural trends, and integrated campaign platforms into clear social marketing strategies.
• Define channel roles, content priorities, customer journeys, and engagement approaches.
• Ensure social marketing is represented early in campaign development and strategic planning processes.
• Serve as the primary social strategy partner to Integrated Marketing, Product Marketing, and Go-to-Market stakeholders.
• Present recommendations, tradeoffs, risks, and strategic decisions to senior leaders with clarity and confidence.
• Build full-funnel social marketing strategies that connect awareness, consideration, engagement, and action.
• Develop integrated social ecosystems that align content, channels, community engagement, creators, and customer participation.
• Establish channel-specific approaches grounded in audience behavior, platform best practices, cultural relevance, and business goals.
• Create scalable frameworks and repeatable approaches that elevate campaign effectiveness across the organization.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
• Demonstrated success leading social strategy for large-scale consumer marketing campaigns, product launches, or brand initiatives.
• Significant experience developing end-to-end social marketing strategies across multiple platforms and audiences.
• Strong understanding of full-funnel marketing principles and customer journey planning.
• Deep expertise across major social platforms, creator ecosystems, audience behaviors, and platform-native creative.
• Experience writing creative briefs and guiding creative development from strategy to execution.
• Proven ability to influence diverse stakeholders and drive alignment across highly matrixed organizations.
• Experience collaborating with creative, production, analytics, community, creator, media, and agency teams.
• Strong program management, planning, prioritization, and stakeholder communication skills.