Senior Social Producer

Sacramento, CA (On-site)

$70K/yr – $75K/yrSenior Level3+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end social storytelling for the Kings by creating and optimizing social-first video and photo content, coordinating real-time coverage during games and events, collaborating across Marketing, Partnerships and Operations, and analyzing performance to continually refine campaigns.

  • Lead content creation and editorial planning across digital platforms
  • Drive real-time storytelling during games, practices, and events
  • Collaborate with cross-functional teams to execute integrated campaigns

Job Description

Responsibilities

  • Create and execute engaging, social-first content across Sacramento Kings digital platforms.
  • Capture, edit and publish high-quality video and photography optimized for social media.
  • Provide real-time social coverage of games, practices, road trips, community events, press conferences and other team activities.
  • Travel extensively throughout the NBA season to capture behind-the-scenes content and tell authentic stories that connect fans with the team.
  • Manage assigned content projects and contribute to the day-to-day social content calendar, balancing planned campaigns with real-time opportunities.
  • Collaborate with Marketing, Partnerships, Communications, Basketball Operations and other departments to execute integrated campaigns and sponsored content.
  • Monitor social trends, platform updates and cultural moments to identify timely storytelling opportunities.
  • Analyze content performance and audience engagement to help inform future content decisions.
  • Ensure published content meets brand standards and platform best practices.
  • Build relationships with players, coaches, creators, partners and internal stakeholders to support authentic storytelling.

Requirements

  • Bachelor's degree or equivalent combination of education and experience.
  • 3–5 years of professional experience creating social content for an NBA team, the NBA League Office, or another professional sports organization. Candidates without direct NBA experience should demonstrate exceptional basketball knowledge and a portfolio showcasing basketball storytelling.
  • Strong portfolio demonstrating social-first video, photography and digital storytelling.
  • Advanced proficiency in Adobe Premiere Pro, Photoshop and Lightroom; After Effects experience is preferred.
  • Experience operating professional camera systems in live-event environments.
  • Deep understanding of Instagram, TikTok, X, YouTube, Facebook and emerging social platforms.
  • Strong understanding of social media analytics and content performance.
  • Excellent written and verbal communication skills with exceptional attention to detail.
  • Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
  • Strong knowledge of the NBA, basketball culture, sports, entertainment and digital trends.

Preferred

  • After Effects experience is preferred.

Benefits

  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents
  • Paid Time Off + 11 Paid Holidays + Summer Fridays
  • Employer 401(k) match
  • Cell Phone Stipend
  • Sacramento Kings home game tickets, team store discounts, and more!
Sacramento Kings logo

Sacramento Kings

In 1985, the NBA’s Sacramento Kings moved to California’s capital city, changing the region permanently. Today, the Kings continue their mission to profoundly impact the Sacramento region on- and off-the-court. When technologist and entrepreneur Vivek Ranadivé purchased the team in 2013, he committed to building a world-class arena in Sacramento. Golden 1 Center – opened in 2016 – is now recognized as the world’s most technologically advanced and sustainable arena in the world. Through Golden 1 Center and a $1 billion investment in the community, Sacramento is seeing dynamic economic growth, a revitalization in the downtown, and newfound energy shaping the next great American city. Recently, the organization has been recognized as Fast Company’s “Most Innovative Company in Sports,” owners of Sports Business Journal’s “Facility of the Year,” and leaders in sustainability by the Natural Resource Defense Council, Green Sports Alliance and the Huffington Post.

Founded in 1985
Sacramento, California, USA
684 employees (144 in marketing)

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all Sacramento Kings salaries

Marketing Team

Marketing Team Size
84 (12% of company)
Median Career Experience
4.5 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Google Ads Budget
$298.3K

Headcount Trend

Current headcount: ~684

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Senior Social Producer

Sacramento Kings · Sacramento, CA · On-site