Senior Social Media Strategist

Mill Valley, CA (Remote)

$110K/mo – $125K/moSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive Boldin’s social strategy by turning complex financial ideas into engaging, platform-tailored content while building a participatory community across YouTube, TikTok, Instagram, and more.

  • Growth & Content Ops: maintain a cross-platform calendar; align content with brand, product, and growth priorities
  • Audience & Engagement: foster conversations, manage comments, and nurture a sense of participation
  • Content Creation & Optimization: collaborate with video/design on formats, hooks, and performance to accelerate reach

Job Description

  • Own and grow Boldin’s social presence
  • Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
  • Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
  • Ensure consistency in voice, tone, and messaging across all channels
  • Create high-performing, shareable content
  • Write and produce posts that educate, inspire, and spark conversation
  • Translate financial concepts into clear, compelling, culturally relevant content
  • Identify and execute on trends, formats, and narratives that drive virality
  • Partner with video and design to create engaging short-form and long-form content
  • Drive engagement and community
Boldin logo

Boldin

Boldin delivers a collaborative financial planning solution to consumers, enterprises, and financial advisors with innovative software, embedded digital coaching, and educational content. @boldinBased on AI technology, the comprehensive planning and modeling engine considers thousands of scenarios, enabling individuals to do holistic accumulation and decumulation planning at scale. The solution provides strategic outreach to plan participants that improves employee satisfaction for plan sponsors (employers) and enables financial service organizations to better retain assets and drive revenue. The NewRetirement platform was voted best retirement solution by both Forbes and the American Association of Individual Investors (AAII).

Founded in 2015
Mill Valley, California, USA
57 employees (9 in marketing)