Responsibilities

• Develop and lead social media strategies aligned with ACS communications and marketing objectives.
• Define platform-specific approaches, content calendars, and campaign plans.
• Define measurable performance goals aligned with organizational KPIs and establish clear success metrics for both organic and paid initiatives.
• Create, publish, and manage organic and paid social media content across platforms across all ACS social channels, including X, LinkedIn, Instagram, YouTube, and emerging channels.
• Develop and manage paid social campaigns, including audience targeting, budget allocation, bidding strategy, creative testing, and ongoing optimization.
• Collaborate with content, video, and creative partners to execute integrated campaigns.
• Lead real-time social media coverage for Clinical Congress and other key ACS meetings, including content planning, onsite execution, and post event performance analysis.
• Monitor performance metrics, engagement trends, and audience growth.
• Use analytics and social listening tools to inform strategy adjustments and content optimization.
• Engage with audiences, monitor conversations, and identify emerging issues or opportunities.

Requirements

• Bachelor’s degree in communications, marketing, digital media, or a related field from an accredited college or university is required.
• At least 5+ years of experience in social media strategy, content development, or related roles is required.
• Demonstrated success managing multi-platform social media strategies.
• Experience managing paid social campaigns with measurable business results.
• Demonstrated ability to connect social performance to business outcomes.
• Strong analytical skills and experience with social media analytics tools and performance optimization.
• Excellent writing and editorial judgment for social platforms.
• Cross-functional collaboration.
• Event coverage and real-time content execution.

Preferred

• CRM and analytics integration experience (preferred)

Benefits

• Vacation, personal, and sick hours including 13 paid holidays per year
• Tuition Reimbursement
• Medical—comprehensive coverage through BlueCross BlueShield
• Dental, Vision, and Prescription drug program
• 403(b) Matching Program
• Pension Plan
• Flexible Spending Medical/Dependent Care
• Employee Assistance Program
• Short Term/Long Term Disability
• Life Insurance