Responsibilities

• Define and lead the Whitney's organic social media strategy, establishing clear objectives, editorial approaches, audience priorities, and measures of success for each platform.
• Regularly assess where the Museum should invest, experiment, scale back, or stop investing based on audience behavior and institutional goals.
• Originate recurring formats, social-first series, event and live coverage, creator collaborations, and other editorial concepts.
• Own the social editorial calendar and prioritization process.
• Translate curatorial, artistic, and educational material into clear, compelling, platform-native storytelling without compromising accuracy, context, or artist intent.
• Develop social briefs for planned video and photography produced in partnership with Creative.
• Establish and manage a clear cross-departmental process for sourcing, shaping, evaluating, and prioritizing social content, while proactively identifying stories and contributors.
• Exercise real-time judgment in publishing, engagement, and response on behalf of the Museum, including during high-traffic, high-sensitivity, or rapidly evolving moments.
• Lead community management and moderation strategy
• Build and maintain relationships with artists, creators, community partners, cultural voices, and internal experts

Requirements

• Bachelor's degree or equivalent
• Social media, digital marketing, or content development
• 5-8 years' experience
• Portfolio demonstrating strong editorial judgment, platform-native storytelling, audience growth, and effective short-form video.
• Excellent writing and editing skills, with a strong command of voice, tone, and narrative structure.
• Creative, strategic thinker
• Team player who can work collaboratively with stakeholders across the Museum
• Experience with social publishing, analytics, and listening tools such as Sprout Social, Meltwater, or comparable platforms.
• Experience briefing creative teams, producers, creators, or freelancers against channel-specific goals.
• Ability to learn, work, and grow within a fast-paced, challenging environment

Preferred

• Experience with photography, photo editing, video editing, and Adobe Photoshop a plus

Benefits

• Medical, Dental, Vision, 403(B) elections
• Generous PTO benefits
• Commuter benefits - parking and mass transit
• Admission to world-renowned museums across the city and nationally
• Pet insurance and discounted membership for Citibike