Responsibilities

• Strategic Portfolio & Optimization: Own the prioritization, delivery, and performance of a comprehensive social portfolio. You will apply an expert-level understanding of platform algorithms and audience behaviors to optimize content for maximum reach and engagement.
• Integrated Paid & Boosting Strategy: Serve as the subject matter expert for social performance, designing sophisticated paid/boosting frameworks to amplify Unity's most critical stories.
• Executive Social Presence: Own the end-to-end social strategy for Unity’s executive leadership (VP+ level). You will act as a strategic consultant, shaping their digital voices to influence the industry landscape.
• Cross-Functional Influence: Act as a key collaborator across business units, engaging with peers and Directors to ensure social initiatives support cross-company projects.
• Operational Excellence: Identify and implement more efficient ways of achieving success, reducing complexity in our social workflows, and anticipating potential roadblocks before they impact delivery.

Requirements

• 8 -10+ years of experience in social media strategy, communications, or digital marketing, with a proven track record of managing complex portfolios for global brands.
• Strategic Mastery: A practitioner who navigates with ease between ground-level execution and big-picture views, ensuring both are reflected in the final output.
• Advanced Social Expertise: Deep technical knowledge of social platforms, particularly the interplay between organic content and paid growth strategies.
• Autonomous Execution: A professional who delivers high-quality work based on their own judgment, requiring only occasional refinement on the most complex projects.
• Team Development: A mentor-mindset with the ability to identify opportunities to further develop team capabilities and workstream dynamics.