Senior Social Media Manager

USA (Remote)

$104K/yr - $105K/yr (Est.)Senior Level4+ years expPart time

Posted 2 months ago

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Job Summary

Drive end-to-end luxury social media management across multiple brands, shaping strategy, content, and performance.

  • Own social strategy and execution on Instagram, TikTok, and Pinterest.
  • Must-have: 4+ years of social media management with luxury or premium brand work.
  • Standout: Remote, async collaboration in a founder-led agency with cross-functional content teams.

Job Description

Responsibilities

  • Act as the day-to-day point of contact for assigned clients, owning communication, timelines, and delivery end-to-end
  • Own social media strategy and content planning across Instagram, TikTok, and Pinterest for multiple clients
  • Develop monthly content calendars aligned to brand strategy, campaign moments, and platform trends
  • Write captions with a strong editorial voice — witty, polished, and always on-brand
  • Brief and direct creative teams (photographers, videographers, UGC creators) to ensure content meets the standard
  • Create and adapt assets in Canva for stories, reels covers, carousels, and campaign graphics
  • Manage content scheduling, posting, and real-time engagement across platforms
  • Analyse performance data monthly and deliver clear, actionable insights to clients and internal leads
  • Identify growth opportunities and proactively bring new ideas to the table
  • Collaborate with the influencer relations team on amplification and co-created content
Route Marketing logo

Route Marketing

We are a female-founded marketing agency born in Los Angeles, California. We specialize in Influencer Relations, Social Media Management, Strategy and Consulting.We believe that one route does not fit all – we are passionate about crafting a tailored approach for the brands and influencers we work with. Our goal is to build on your digital presence and propel your brand through resource based strategy and creative thinking.

Founded in 2019
Greater London, England, GBR
6 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
42.4%
Direct
36.4%
Referral
13.7%
Social
4.3%
Paid
1.7%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)