Responsibilities

• Develop and own the end-to-end social media strategy for multiple game titles across platforms including Twitter/X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
• Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
• Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy with major company and franchise milestones.
• Lead creative strategy for high-impact campaigns, announcements, trailers, character reveals, esports beats, and live-ops moments.
• Manage and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms.
• Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture.
• Manage a network of regional and global social media agencies, guiding their strategy, output, performance, and workflows.
• Serve as the central point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across all game properties.
• Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity.
• Collaborate closely with internal creative teams, including Publishing, Creative Services, Marketing, and game development teams, to ensure social content authentically represents the essence of each game, its world, characters, and player community.

Requirements

• 5+ years of social media experience within gaming, entertainment, or consumer digital brands—either agency-side or in-house.
• Demonstrated expertise leading social strategy and executing large-scale programs with minimal oversight.
• Experience managing multiple agencies, content studios, and cross-functional partners.
• Strong understanding of gaming culture, player communities, social platform ecosystems, and content formats.
• Proven ability to develop and present clear, compelling creative briefs that inspire innovative work.
• Highly organized, detail-oriented, and capable of managing complex calendars, campaigns, and budgets.
• Strong analytical skills with familiarity using tools like Sprinklr, native analytics, and other measurement platforms.
• Exceptional communication skills - able to influence at all levels and across functions.
• Bachelor's degree in marketing, communications, journalism, or equivalent experience.
• Experience managing social media for multiple game properties or live-service titles is a plus.

Preferred

• Experience managing social media for multiple game properties or live-service titles.
• Track record of delivering first-to-market, culturally relevant social activations.
• Experience working closely with game developers, publishing teams, community teams, or esports organizations.

Benefits

• We provide a rich benefits package:
• Medical Coverage - health, dental, and vision.
• Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance.
• 401(k) with an annual contribution by the Company.
• Paid holidays and vacation, bereavement leaves, and parental leave.
• Eligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns with the Company.