Responsibilities

• Own PandaDoc's social strategy, including content pillars, platform priorities, tone of voice, and how it ladders to GTM goals
• Plan and execute organic social content across channels including LinkedIn, YouTube, Instagram, X, and others, with a heavy emphasis on LinkedIn for B2B reach
• Produce your own visual and video content — shooting and editing short-form video, creating graphics and social assets, and pulling in the Brand Studio team for high-priority work
• Build and manage our influencer program: working with Paid Media on paid partnerships while developing a point of view on where organic influencer campaigns could extend our reach
• Support the EGC (executive-generated content) program, including ghostwriting for senior leaders and building LinkedIn content that feels human, not corporate
• Own social listening and community engagement: know what people are saying about our category, our competitors, and our brand, and be an active voice in those conversations
• Partner with Paid Media so organic and paid social are aligned and amplify each other
• Build and run a performance reporting cadence: what worked, what didn't, and what we're testing next — proactively shared with leadership and the team
• Experiment systematically: test formats, hooks, and timing, document what you learn, and share it with the team

Requirements

• 4–6 years of social media experience, ideally at a B2B SaaS company
• A clear perspective on what great organic social looks like — you have examples you're proud of and can explain the thinking behind them
• Sharp LinkedIn instincts — you understand how the algorithm works, what gets business buyers to stop scrolling, and how to build a company presence that doesn't feel like a press release
• Platform fluency across Instagram, TikTok, and YouTube — you understand what performs on each, how the algorithms differ, and you have a point of view on which platforms are worth our time and why
• Data fluency — you pull your own numbers, interpret what they mean, and present them in a way that's useful to stakeholders
• Proactive communication style — partners know what social is doing for their campaigns without having to ask
• Strong copywriting skills — you make dry B2B topics interesting without being gimmicky
• Design and video capabilities — you can shoot, edit, and produce short-form video and graphics, and know how to work within a brand system without needing hand-holding
• A productivity-first approach to AI — you use it to move faster on the work behind the content (research, briefing, reporting), but your content needs to feel genuinely human
• Experience building or managing executive content and influencer programs, including how to make both feel authentic

Preferred

• Proficiency in Sprout Social, Asana, Figma, and video editing tools is a plus

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
• Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.