Senior Social Media Manager (International Markets)

Responsibilities

• Develop social media strategies tailored to UK and European audiences and aligned with client objectives.
• Lead content planning across TikTok, Instagram and other relevant platforms.
• Generate original content ideas, creative concepts and engaging storytelling approaches.
• Guide the team on content hooks, short-form video formats, social media trends and audience engagement.
• Lead internal brainstorms and turn ideas into clear, actionable content plans.
• Review content plans, scripts, videos and creative assets to ensure consistently high quality.
• Provide constructive creative feedback and help team members improve their content development skills.
• Monitor content performance and identify opportunities for improvement.
• Lead and support social media executives, content creators and freelance partners.
• Set clear expectations, priorities and deadlines to ensure smooth day-to-day operations.

Requirements

• 4+ years of experience in social media marketing, preferably within a creative, digital or integrated marketing agency.
• Proven experience managing brand accounts across TikTok and Instagram.
• Strong content strategy and creative ideation skills, particularly for short-form video and organic social content.
• Experience developing paid social strategies and analysing campaign performance, with a working knowledge of Meta Ads Manager and TikTok Ads Manager.
• Experience managing or supervising team members, creators or freelancers.
• Strong understanding of UK social media trends, audience behaviour and digital culture.
• Ability to manage multiple client accounts, deadlines and priorities simultaneously.
• Excellent organisational and project management skills.
• Confident client-facing communication and presentation skills.
• Excellent written and spoken English.

Preferred

• Experience managing social media campaigns across multiple European markets.
• Experience with street interviews, UGC, creator-led content and short-form video production.
• Familiarity with social media analytics and reporting tools.
• Experience managing multicultural teams or international freelancers.
• Experience working with Chinese brands expanding into international markets.
• Additional European language skills.

Benefits

• Flexitime