Senior Social Media Manager

San Diego, CA (On-site)

$69K/yr – $75K/yrSenior Level2+ years expFull time

Posted 16 hrs ago

Job Summary

Own and scale client social programs by developing platform-specific strategies, creating engaging content, and measuring performance across channels.

Own and grow client social presence across platforms
Develop platform-specific strategies and content calendars
Track and optimize performance using growth metrics

Job Description

Responsibilities

Grow follower counts and engagement across client social channels through high-quality content and community interaction.
Develop platform-specific strategies tailored to each client’s audience, industry, and growth goals.
Build and manage content calendars across Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, and emerging platforms.
Monitor trends, audio, formats, and cultural moments in real time and capitalize on opportunities for clients.
Engage with followers, comments, and direct messages to build authentic communities.
Track growth metrics including followers, engagement rates, reach, impressions, shares, saves, and profile visits to continually improve performance.
Write compelling captions, hooks, calls-to-action, scripts, and copy in multiple brand voices.
Develop short-form video scripts for Reels, TikTok, and YouTube Shorts.
Create LinkedIn posts, X threads, carousel copy, and platform-native content tailored to each channel.
Leverage AI writing tools including ChatGPT, Claude, and emerging technologies to improve efficiency without sacrificing authenticity.

Requirements

2 - 5+ years of social media management experience, preferably within an agency environment.
Proven track record of growing social accounts with measurable results.
Strong copywriting skills with the ability to adapt to multiple brand voices.
Video editing experience with CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar tools.
Proficiency with Canva, Adobe Express, Figma, or comparable design platforms.
Experience utilizing AI tools including ChatGPT, Claude, Midjourney, Descript, OpusClip, and related technologies.
Strong organizational skills with the ability to manage multiple content calendars and deadlines.
Comfort presenting to clients and building trusted relationships.
Ability to thrive in a fast-paced, entrepreneurial environment.
A desire to build something meaningful, not simply publish posts.

InnoVision Marketing Group

The magic happens when everyone sees the same vision and has the same goal. Yet, everything starts with an idea. So naturally, ideation, defined as the process of forming ideas or images, became essential to our company’s core competency, Marketing Ideation. Regardless of the size, scope or magnitude of a project or campaign, we demand it must have a big idea as its foundation. And we don’t build it until it does.We derive our inspiration for ideation from our client’s vision. We select the clients we work with as carefully as they select us. We choose to work for clients that have a vision, passion and a relentless desire to be the leader in their category by providing the best brand experience for their end user. Our goal is to get inside the mind of our clients and see their vision. Our commitment is to assist them in bringing their vision to fruition by understanding their brand, their end users and their goals. We then go to work and make it our mission to develop strategies and plans that are innovative, different and consistent. It’s what makes the magic, but we have another name for it. We like to call it results.

Founded in 2012

San Diego, California, USA

54 employees (23 in marketing)

teaminnovision.com