Responsibilities

• Oversee all day-to-day content creation, posting, and social operations for all Her Campus, Spoon University, and College Fashionista social platforms, with a focus on Instagram, TikTok, YouTube, and Pinterest.
• Manage two full-time editors and seasonal interns, working closely with them to assign and edit daily social content and evergreen assignments, and maintain the social content calendar
• Work closely with the Director of Social to evolve and refine social vision and strategy, working collaboratively across departments to execute
• Lead the execution of non-video social franchises for Her Campus, Spoon University, and College Fashionista, as well as the planning and packaging of original Her Campus and Spoon University video franchises
• Own operations for Study Break, Her Campus’s twice weekly newsletter, closely monitoring metrics and collaborating with HCM’s internal team to increase open rates and subscribers
• Regularly analyze social data, preparing weekly reports and insights and optimizing daily and long-term strategy based on the results
• Drive growth and engagement across Her Campus, Spoon University, and College Fashionista platforms through regular testing of innovative approaches and trends
• React in real-time as necessary to cover and respond to relevant pop-culture or live events in a timely manner, with the understanding that this sometimes means jumping on to cover something outside of work hours
• Regularly collaborate with the HCM Community team on recruitment promotion and community feature opportunities
• Prioritize diversity, equity, and inclusion through your work in order to serve our diverse audience and community

Requirements

• Bachelor’s degree
• 4+ years of experience working in social media, preferably with a focus on Gen Z/women’s digital media brands, with at least 1 year of management experience
• Expert knowledge of Instagram, TikTok, YouTube, and Pinterest, and general best practices for each
• Impeccable editorial and social news judgment, with the ability to curate daily coverage to prioritize audience and performance
• Proficient in mobile video editing and experience using tools like Capcut, Prequel, Canva, Edits, etc.
• Confidence in filming and appearing in video content, e.g., Reels, TikToks, YouTube videos, etc.
• Excellent writing and copyediting skills with rigorous attention to detail and deep knowledge of AP Style
• Strong understanding of Her Campus Media as a whole, as well as our media brands Her Campus, Spoon University, and College Fashionista
• Demonstrated ability and interest in working collaboratively with other departments, including community, events, branded content, integrated marketing, design, and more
• Quick and efficient worker with ability to manage and prioritize multiple projects at once

Benefits

• Eligibility for performance bonuses
• Choice among six health insurance plans
• Dental and vision insurance
• 401 (k) retirement savings plan with company matching
• Flexible PTO and work remotely
• Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
• Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
• Summer Fridays
• FSA and HSA offered
• Life insurance