Senior Social Media Executive

Responsibilities

• Help develop and execute LiveScore Group's content-led social media strategy, working closely with the Social Media Lead on strategic planning and key projects.
• Use strong editorial judgement and football knowledge to help shape daily content priorities and maintain forward-looking content calendars across Facebook, X, Instagram, TikTok and YouTube.
• Identify key football stories, trends and moments that can be turned into timely, engaging and highly shareable social content.
• Create high-quality social content using Photoshop templates, with the ability to adapt existing templates and create new ones when required.
• Drive audience growth, engagement, and product interaction through innovative content tailored to individual social platforms and markets.
• Analyse performance across video and editorial content, regularly reporting against KPIs and OKRs and turning insights into actionable recommendations.
• Stay up to date with emerging social platforms, formats and technologies, identifying opportunities to improve content performance and audience growth.
• Work with content agencies and internal teams, including Sponsorship, Commercial and Acquisition Marketing, to develop and execute campaigns and creative social content.
• Act as a senior point of contact within the social team, providing editorial guidance and support to other team members.
• Attend matches and events for content capture where required, including conducting interviews, filming and presenting to camera.

Requirements

• Strong understanding of social media strategy, content planning and publishing across Facebook, X, Instagram, TikTok and YouTube.
• Excellent football knowledge and strong editorial judgement, with an instinct for the stories and moments that will resonate with football fans.
• Proven analytical skills, with the ability to measure content performance, track KPIs/OKRs and turn data into actionable insights.
• Understanding of platform-specific content formats, algorithms and best practices.
• Proficiency in Photoshop, with the ability to independently create high-quality social content as well as adapt and develop existing templates.
• Comfortable capturing high-quality social-first content using a smartphone, including basic filming, photography and interview capture.
• Creative thinker with the ability to develop engaging and original social content ideas.
• Excellent communication and interpersonal skills, with the confidence to work effectively across teams and external partners.
• Able to work quickly, prioritise effectively and make strong editorial decisions in a fast-paced, reactive environment.
• Proactive and collaborative, comfortable providing guidance and support to the wider social team while identifying new content opportunities.

Preferred

• Desirable but not essential: Experience in long video content and YouTube, with an understanding of audience growth, content strategy and what drives performance on the platform.

Benefits

• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials