Responsibilities

• Air traffic control all content across social media to ensure everything works coherently together.
• Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories
• Partner closely with internal teams and external creators to develop original content designed specifically for the platform
• Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior
• Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative
• Own accurate, timely publishing and real-time community engagement on Instagram
• Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output

Requirements

• Have managed or significantly grown an Instagram account - for a brand, creator, or yourself
• Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
• Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform
• Can move from idea to execution seamlessly - concepting, articulating and publishing social-native content
• Think in ideas and community, not just posts - shaping how content connects with audiences over time
• Can dive in with community development and management in a way that feels ownable and distinctive for our brand
• Spot cultural moments early and translate them into relevant, on-brand storytelling
• Are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant
• Thrive in fast-moving environments and are comfortable making decisions with imperfect information
• Your Location: Due to the nature of this position, the successful applicant will need to be based in San Francisco, California to be able to conduct their work. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Benefits

• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.