Own ThredUp's social strategy and channel leadership to drive brand and business results through platform-native storytelling.

• Lead and evolve social strategy, setting channel roles and platform-native storytelling.
• Develop a social playbook guiding strategy, tone, and creative direction.
• Lead influencer and creator programs with agencies and internal teams.
• Partner with Creative to establish social-first creative guidelines and formats.
• Own the social content calendar and long-term channel growth plan.
• Translate campaigns into social-first ideas and identify trends for breakthrough content.
• Oversee end-to-end creative development for social assets with partners.
• Provide direction to internal/external teams for high-quality social and influencer work.
• Integrate influencer and UGC content into the broader social ecosystem.
• Own channel KPIs and reporting to drive optimization and growth.

• 6-8+ years in social media with influencer/creator marketing and strong brand growth experience in DTC.
• Proven ability to develop social-first content strategies that drive channel growth.
• Deep understanding of social platforms, trends, analytics, and turning insights into action.
• Experience executing integrated social campaigns with Creative, Growth, Brand, and partners.
• Strong PM skills to manage multiple workstreams and agency relationships in a fast-paced env.
• Excellent storytelling and communication with ability to shape brand voice.
• Analytical mindset with KPI tracking and link to business results for growth.
• Proactive problem solver fostering cross-team collaboration.
• Bachelor’s degree in Marketing/Communications; Master’s preferred.

• Bachelor’s degree in Marketing, Communications, or related field; Master’s degree preferred.

• 4-day work week with Fridays off.
• Hybrid work environment with 3 days in office and 1 remote.
• Competitive salary with market data benchmarking.
• Employee stock purchase plan and discretionary RSU opportunities.
• Flexible PTO plus 13 holidays and paid sabbatical after 3 years.
• Generous parental leave and comprehensive benefits (medical, dental, vision, 401k).