Responsibilities

• Turn broad priorities into clear project plans with owners, timelines, deliverables and success measures.
• Own selected initiatives from initial concept through launch, optimisation and handover.
• Coordinate work across social publishing, brand development, video and platform expansion.
• Maintain clear visibility across active projects, deadlines, blockers and next actions.
• Build simple workflows, documentation and reporting that improve consistency and accountability.
• Identify execution gaps early and reduce the amount of day-to-day project chasing required from the VP of Social Media.
• Develop and execute expansion plans for GAMURS brands across Instagram, TikTok, YouTube and X.
• Identify which existing brands, audiences and content formats are best suited to each platform.
• Establish platform-native strategies rather than simply reposting the same content everywhere.
• Launch and grow new social accounts, brands and content formats from the ground up.

Requirements

• Significant experience growing organic audiences for social-first media brands.
• Strong experience across multiple platforms, ideally Facebook, Instagram, TikTok, YouTube and X.
• A proven ability to turn loosely defined ideas into functioning projects and measurable outcomes.
• Strong project ownership and operational follow-through in a fast-moving environment.
• A proven ability to create content, not only manage people or develop strategies.
• Experience launching new social brands, accounts, platforms or content formats.
• Strong understanding of internet culture, entertainment, gaming, fandom and trend-driven publishing.
• Experience developing video concepts, scripts, hooks, titles, thumbnails or recurring formats.
• Strong creative judgement combined with an analytical understanding of performance.
• Ability to coordinate work across multiple teams, owners and functional areas.

Preferred

• Experience within a social-first media company or digital publisher is highly desirable.
• Strong understanding of Facebook organic publishing and monetisation is highly desirable.