Responsibilities

• Lead the development of analytical roadmaps and scalable solutions to address complex, ambiguous marketing challenges.
• Provide actionable insights and evidence-backed recommendations to key decision-makers, directly impacting business direction.
• Design customized dashboards and data visualizations to effectively capture data, track trends, and share insights, enabling greater automation and self-serve solutions and tools.
• Drive the adoption of strategic research methodologies to evaluate campaign impact, accounting for trade-offs and experimental design best practices.
• Lead the Social Analytics outlook for YouTube in the AI era, defining the roadmap for emerging technologies to integrate into our data and analytics workflows.

Requirements

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 7 years of experience designing, scoping, and executing research and analysis projects.
• 7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.

Preferred

• Experience designing and customizing analytical dashboards and data visualization tools.
• Experience in statistical problem solving and analyzing data sets using SQL or comparable coding language
• Expertise in social platforms, content formats, and algorithmic trends, including the YouTube ecosystem, creators and culture. Experience managing paid social campaigns.
• Track record of optimizing workflows, scaling operations, and driving team agility, including experience leveraging AI to accelerate insights, strategy and implementation.
• Strong autonomy in leading large-scale, global projects with multiple stakeholders across a matrixed organization.
• Excellent communication skills to build executive narratives and influence internal partners.