Responsibilities

• You will develop, execute and contribute to Advocate Health’s social media strategy to facilitate access, awareness and engagement on Advocate Health’s social media platforms.
• You will be responsible for developing and implementing comprehensive social media strategies, lead campaigns, and analyze performance metrics to optimize future efforts, as well as creating, designing and writing content for brand’s social media audiences as well as additional tasks, including but not limited to executing paid strategies, editing content, monitoring and responding on social channels, proofreading, creating videos and social media graphics.
• Contributes to development of the overall social media strategy through posting regularly on Advocate Health’s platforms With primary focus on Wake Forest University School of Medicine and Innovation Quarter (i.e. Facebook, Instagram, LinkedIn, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns.
• Crafts strategies, creates daily posts and implements paid ad strategies for platforms with branded and professional images that increase brand awareness, build reputation and foster engagement amongst our communities.
• Travels to locations to photograph and film evergreen and on-trend content for social media.
• Consistently monitor pages to ensure comments within community are appropriate, and promptly addresses community comments, reviews, questions and/or concerns.
• Stays ahead of social media content industry news and best practices. Provides input into strategic direction for brand’s social media channels. Participates in creative brainstorming sessions to develop new, more effective ways of engaging social space.
• Assists as liaison between operations and system teams to support content through social media promotion (internally and externally). Assists community management coverage.
• Executes on day-to-day reputation management strategies and monitors all social channels to ensure our consumers are being responded to in a timely manner.
• Provides support and coverage at community and partner events and serves as a live in-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with students. patients, families, associates and clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand.

Requirements

• None Required.
• Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
• Typically requires 5 years of experience in day-to-day management of social media platforms.
• Organized and detail oriented.
• Strong written and oral communication skills.
• Ability to operate independently in a self-directed, deadline-driven environment.
• Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
• Advanced expertise in social media management and analytics tools, Microsoft Office products and familiarity with WordPress.
• Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership
• A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.

Preferred

• Experience working in a large, matrixed organization
• Ability to create and edit content from start to finish
• Ability to multi-task coverage during a live event
• Knowledge of different creation and editing tools or programs