Senior SEO Strategist at Haypp Group | Arlington, VA

Senior SEO Strategist

Arlington, VA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own SEO strategy at scale by setting the roadmap across technical, content, and authority, tying traffic and revenue to KPIs, and embedding SEO in product and tech decisions.

Own and define the SEO strategy and roadmap across technical, content, and authority initiatives.
Drive the technical SEO roadmap in collaboration with Product and Tech and scale through automation and AI workflows.
Mentor junior team members and connect SEO outcomes to business impact through cross-functional collaboration.

Job Description

Responsibilities

Own and define the SEO strategy and roadmap, based on impact vs. effort
Drive a holistic SEO strategy across technical, content, and authority initiatives
Set KPIs and track performance against traffic, revenue, and acquisition goals
Own competitor and market analysis to identify growth opportunities
Drive the technical SEO roadmap in collaboration with Product and Tech
Ensure SEO is proactively integrated into product, tech, and content decisions
Lead keyword research and search intent analysis
Collaborate with Content on strategy and optimization efforts
Oversee on-page, technical, and off-page SEO, including audits and link-building
Drive scalability through processes, automation, and AI workflows

Requirements

5+ years of experience in SEO, preferably within e-commerce
Strong expertise across technical SEO, content, and on-page optimization
Deep technical SEO knowledge (site structure, performance, indexing)
Experience with complex SEO initiatives (e.g., localization, page speed, large-scale sites)
Hands-on experience with tools such as Google Search Console, Ahrefs, SEMrush, or similar
Proven ability to drive organic growth and connect SEO to business impact
Experience with competitor and market analysis
Strong analytical and data-driven mindset
Experience or interest in AI, automation, and scalable SEO workflows
Strong collaboration skills and ability to influence cross-functional teams

Preferred

Experience working with AI tools and automation in SEO workflows
Experience in fast-growing or performance-driven e-commerce environments
Previous experience mentoring or leading junior team members
Familiarity with CMS platforms used in e-commerce
Enjoy owning strategy while staying close to execution
Are passionate about SEO and the evolving search landscape
Like combining data, creativity, and technology to drive growth
Thrive in a fast-paced, collaborative, and entrepreneurial environment

Benefits

generous vacation allowance
comprehensive health benefits
a culture that supports both balance and ambition
collaborative environment where people support each other
open and inclusive culture that values individuals

Haypp Group

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With 10 e-commerce brands, the Haypp group is present in over 7 countries where we serve more than 790 000 consumers.

Founded in 2009

Stockholm, Stockholm County, SWE

255 employees (51 in marketing)

www.hayppgroup.com