Senior SEO Strategist

Arlington, VA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive SEO strategy and execution for a scaling e-commerce team, owning roadmap, KPIs, and cross-functional delivery.

  • Own and define the SEO strategy and roadmap, prioritizing impact vs. effort
  • Must-have: 5+ years in SEO with e-commerce, including keyword research and on-page optimization
  • Standout: Mentorship of junior SEO and AI-powered scalability workflows

Job Description

Responsibilities

  • Own and define the SEO strategy and roadmap, including prioritization based on impact vs. effort
  • Set KPIs and track performance against business goals (traffic, revenue, and acquisition)
  • Identify growth opportunities across content, technical SEO, and backlink authority
  • Drive collaboration with Product and Tech teams to ensure SEO is embedded in development processes
  • Lead keyword research and search intent analysis to guide content and optimization efforts
  • Define and contribute to the content strategy in collaboration with the Content team
  • Oversee on-page and off-page optimization, including link-building strategies and audits
  • Proactively identify opportunities for new and improved content to drive rankings and growth
  • Drive scalability through processes, automation, and AI-powered workflows
  • Monitor performance and continuously optimize based on data and insights

Requirements

  • 5+ years of experience working with SEO, preferably within e-commerce
  • Strong experience in keyword research, on-page optimization, and content strategy
  • Solid understanding of technical SEO, site structure, and link-building strategies
  • Hands-on experience with tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar
  • Analytical mindset with the ability to connect SEO performance to business outcomes
  • Strong collaboration and communication skills across cross-functional teams
  • Highly structured with a strong sense of ownership and execution

Preferred

  • Experience working with AI tools and automation in SEO workflows
  • Experience in fast-growing or performance-driven e-commerce environments
  • Previous experience mentoring or leading junior team members
  • Familiarity with CMS platforms used in e-commerce
  • Enjoy owning strategy while staying close to execution
  • Are passionate about SEO and the evolving search landscape
  • Like combining data, creativity, and technology to drive growth
  • Thrive in a fast-paced, collaborative, and entrepreneurial environment

Benefits

  • We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.
Haypp Group logo

Haypp Group

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With 10 e-commerce brands, the Haypp group is present in over 7 countries where we serve more than 790 000 consumers.

Founded in 2009
Stockholm, Stockholm County, SWE
255 employees (51 in marketing)

Traffic Signals

Monthly Visitors
21.5K
Traffic Source Mix
Search
46.3%
Direct
33.2%
Referral
6.7%
Social
12.7%
Paid
1.1%

Headcount Trend

Current headcount: ~258

Marketing Team

Marketing Team Size
51 (20% of company)
Median Career Experience
16 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Recent News