Senior SEO Specialist

Seattle, WA (Hybrid)

$75K/yr – $85K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own regional search visibility in the US and Canada by building regional SEO programs that address traditional and AI-led discovery, with cross-functional alignment to turn opportunities into scalable outcomes.

  • Own regional SEO initiatives to boost organic visits and brand presence in the US/Canada.
  • Collaborate with content, engineering, product, PR, and commercial teams to translate opportunities into actionable recommendations.
  • Shape search performance in the US market with growth emphasis.

Job Description

Responsibilities
  • Lead regional SEO initiatives to improve search visibility, website visitation, and brand presence across traditional search engines, AI-powered search platforms, and emerging discovery channels.
  • Report to the Head of SEO and collaborate with content, engineering, product, PR, and commercial teams to translate opportunities into actionable recommendations.
  • Help shape Intrepid’s search performance across the US and Canada, with a key focus on accelerating growth in the US market.
Requirements
  • 4+ years of SEO experience, including senior-level responsibility for driving organic visibility growth in competitive US and Canadian markets, with a proven track record of developing, executing, and measuring successful SEO strategies.
  • Advanced knowledge of technical SEO, including crawlability, indexation, redirects, canonicalization, site architecture, internal linking, structured data, JavaScript, Core Web Vitals, and CMS optimization.
  • Strong understanding of on-page SEO, including content optimization, search intent, entity coverage, E-E-A-T principles, and content quality.
  • Experience with off-page SEO, including digital PR, authority signals, brand mentions, and sustainable link acquisition strategies.
  • Deep understanding of AI Search, including Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and how AI-led discovery is changing organic visibility and user behaviour.
  • Expert proficiency in Google Search Console, GA4, SEMrush (or equivalent), with the ability to analyze rankings, traffic, revenue, conversions, content engagement, SERP features, and AI visibility signals.
  • Strong communication and stakeholder management skills, with the ability to translate SEO opportunities into actionable recommendations across content, engineering, product, PR, and commercial teams while maintaining ethical, brand-safe SEO practices.
  • Based out of either our Toronto or Seattle office
Benefits
  • Flexible work arrangements, work-from-home and the ability to 'work from anywhere' 4 weeks a year
  • A free Intrepid trip every year, plus generous discounts for families, and close friends
  • 5 extra days of leave a year for use on Intrepid trips
  • A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.
  • Access to e-learning platforms, professional development and mentor programs
  • 20 hours of volunteer leave every year to use on causes most important to you
  • Employee Assistance Program, a 24/7 service that offers counselling for you and your family
Intrepid Travel logo

Intrepid Travel

Intrepid Travel offers sustainable experience-rich travel via more than 900 trips on all seven continents. As a certified B Corp, we're a business that balances purpose and profit.We are the largest global adventure tour operator with a network of 31 destination management companies (DMCs) and a not-for-profit foundation.Majority owned by its co-founders and staff, Intrepid has been taking small groups to travel the local way, on real-life experiences for more than three decades. Through our global DMC network, our expert teams operate the majority of our trips, as well as tours on behalf of other leading travel brands. Our not-for-profit, The Intrepid Foundation, has raised over AUD $20m for 160 charities around the world since 2002.Find out more in our annual report: https://www.intrepidtravel.com/annualreport

Founded in 1989
Carlton, Victoria, AUS
2.4K employees (165 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$146K
Traffic Source Mix
Search
60.9%
Direct
32.5%
Referral
3.9%
Social
1.8%
Paid
0.7%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
112 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Series Unknown, 5 years ago

Funding History

  • Mar 2021
    Series Unknown

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