Senior SEO Specialist at Butler/Till | USA | $51K/yr – $81K/yr

Butler/Till

Senior SEO Specialist

USA (On-site)

$51K/yr – $81K/yrSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive and own large-scale SEO campaigns as a senior SEO lead within a 100% employee-owned agency.

Own day-to-day SEO campaigns, including keyword strategy, audits, and technical optimization.
Must-have: 5+ years leading paid and organic search campaigns.
Standout: cross-functional leadership with coaching and agency-wide best-practice documentation.

Job Description

Responsibilities

Serve as day-to-day lead on large, multi-faceted SEO campaigns, owning keyword strategy, competitive analysis, content optimization, and technical SEO problem-solving.
Conduct advanced site audits to uncover opportunities in architecture, navigation, accessibility, and internal linking.
Analyze performance data using analytics platforms to inform strategy, refine tactics, and deliver actionable reports aligned with client KPIs.
Consult directly with clients, providing insights, education, and strategic direction related to SEO and listings/review management.
Guide the QA process for implementations and ongoing optimizations.
Lead strategic collaboration across SEO, Analytics, Account Services, and Integrated Planning teams to identify and prioritize new growth opportunities.
Conduct comprehensive SEO audits and craft detailed strategies, timelines, and roadmaps.
Evaluate and recommend SEO platforms, tools, and vendor partners that enhance execution and efficiency.
Contribute to scoping and estimating new SEO engagements, ensuring deliverables align with client expectations and resources.
Stay on the forefront of algorithm updates, keyword tools, and market trends to guide strategic direction.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
5+ years of experience managing and leading campaigns in the paid and organic search ecosystem
Working knowledge of search engine optimization practices
Experience bringing strategic plans to execution
Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
Google Analytics certification required

Preferred

Google Ads certification preferred
Agency experience

Benefits

annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave
ESOP (employee stock ownership plan)

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998

Rochester, New York, USA

434 employees (125 in marketing)

www.butlertill.com