Senior SEO & Generative Engine Optimization Architect

Holland, MI (Remote)

$80K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own and scale SEO and GEO across client portfolios, coordinating audits, roadmaps and execution while connecting with content, paid media, and analytics to create compound growth.

  • SEO/GEO ownership: drive strategy from audits to reporting for multiple clients.
  • Integrated execution: align cross-functional teams to amplify impact over time.
  • Executive storytelling: translate organic performance into strategic opportunities for leadership.

Job Description

Responsibilities

  • SEO Strategy Ownership: Own portfolio SEO and GEO/AEO strategy from audits to reporting.
  • Integrated cross-team execution: Partner with content, paid media, and analytics to build compounded strategies.
  • Executive storytelling: Lead client conversations on organic strategy and opportunities at the executive level.
  • Team growth: Help grow DIG's SEO/GEO team and shape how the agency thinks about this discipline going forward.
  • Thought leadership: Contribute to thought leadership and new business efforts as a subject matter expert.

Requirements

  • 5+ years in SEO, with demonstrated experience or strong working knowledge of GEO/AEO
  • Deep familiarity with Google's core algorithm, search quality guidelines, and how generative AI engines rank and surface content
  • Experience with technical SEO, on-page strategy, content optimization, and link authority
  • Comfortable working across a variety of industries and business models
  • Strong analytical skills and experience with tools like Google Search Console, SEMrush, Ahrefs, or similar
  • Excellent communicator who can translate organic strategy into business impact
  • Agency experience required

    Benefits

    • Medical, Dental, Vision, and Short-term Disability insurance (eligible to enroll day one)
    • 401K retirement plan with 4% match
    • Generous PTO
    • Remote and in-office options
    • Equity and ownership opportunity through our employee ownership program — we believe the people building this company should have a stake in it
    Dig - Digital Industry Group logo

    Dig - Digital Industry Group

    Our team is composed of strategists, designers, product managers and content experts, all with a shared focus: helping our clients create industry-leading digital products that achieve real business value. We started in 2017, successfully delivered over 200 projects and have designed experiences used by over a million users today.

    Founded in 2017
    Grand Rapids, Michigan, USA
    21 employees (8 in marketing)

    Salaries

    Posted range

    $80K/yr – $120K/yr

    Taken straight from the job posting.

    See all Dig - Digital Industry Group salaries

    Marketing Team

    Marketing Team Size
    3 (14% of company)

    Traffic Signals

    Monthly Visitors
    93
    Traffic Source Mix
    Search
    33.2%
    Direct
    41.7%
    Referral
    12.7%
    Social
    9.8%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~21

    Recent News

    Dig - Digital Industry Group logo

    Senior SEO & Generative Engine Optimization Architect

    Dig - Digital Industry Group · Holland, MI · Remote