Responsibilities

• Analyze and optimize SEO performance using a variety of tools.
• Research customer behavior in our data lake using PySpark on Databricks.
• Develop SEO dashboards in Tableau and ensure accurate reporting.
• Partner with cross-functional Scrum teams to test and improve SEO strategies.
• Identify technical SEO opportunities and provide data-backed recommendations.
• Stay ahead of SEO and GEO trends, algorithm updates, and competitor strategies.
• Communicate insights clearly to business and executive stakeholders.

Requirements

• 5+ years of data analysis experience in a large-scale data-driven web business.
• 3+ years of experience with web analytics software such as Google Search Console, Google Analytics, etc.
• 3+ years of experience creating dashboards and reports in Tableau.
• Proficiency in PySpark and SQL to extract and analyze data.
• Excellent communication skills—able to turn complex data into clear insights.

Preferred

• Experience with seoClarity or similar SERP research tools such as Ahrefs, SEMrush, or Screaming Frog.
• Experience with Databricks, Jupyter Notebooks, or similar PySpark environments
• Familiarity with keyword research, EEAT strategy, and similar content analysis
• Knowledge of technical SEO tools such as PageSpeed Insights, Lighthouse, APM, etc.

Benefits

• Spokeo offers a bonus program, equity plans, and 401K. Once a year, we do a discretionary, merit-based salary increase. Additional benefits include 100% medical/dental/vision coverage and unlimited employee PTO.