Responsibilities

• Develop and prioritize implementation of SEO recommendations for designated domains and subdomains
• Collaborate with IT teams in support of SEO initiatives and drive early integration of SEO requirements into the web development process
• Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO
• Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports
• Work with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance; troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings
• Set goals and develop plans to execute against goals
• Stay on top of Google algorithm changes and evolving best practices to support SEO health
• Support backlinking and other strategic programs as requested by SEO Manager
• Produce detailed functional requirement documents for onsite search enhancements
• Work closely with IT and other operational resource colleagues to see through timely implementation, testing, and release to production and monitor and measure results

Requirements

• Minimum BS/BA in Computer Science, Marketing, or other degree
• 3 years of agency experience or managing enterprise SEO campaigns
• 3 years of experience SEM and SEO
• Experience developing and implementing SEO strategies, conducting technical audits, and SEO problem solving
• 3 years of experience leading projects in a complex environment
• 3 years of experience in SEO content development/management within a digital setting
• 3 years of experience with Digital Analytics and/or quantitative analysis skills
• 3 years of experience conducting keyword research
• 3 years of experience with link acquisition, content promotion, and outreach
• 3 years of SEO technical experience including site performance optimization, structured data, and A/B testing

Preferred

• Minimum of 2 years managing SEO at the enterprise level
• SQL and big data mining experience
• SEO technical experience
• SEO certification

Benefits

• The status content includes a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements).