Senior SEO Analyst

Responsibilities

• Support critical Organic and AI Search marketing efforts via execution and cross-functional delivery across the product lifecycle
• Assist with pre-release QA validation, HE&CS support, and enterprise local SEO management
• Develop and prioritize implementation of SEO recommendations for designated client domains and subdomains
• Collaborate with IT teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process
• Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO
• Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports
• Work with 3rd party consultants/vendors, leverage various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings
• Set goals and develop plans to execute against goals
• Stay on top of Google algorithm changes and evolving best practices to support SEO health
• Support backlinking and other strategic programs as requested by SEO Manager

Requirements

• Minimum BS/BA in Computer Science, Marketing, or other degree
• 7+ years of hands-on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands
• Strong understanding of SEM, Social Media, and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog, or other SEO tools Advanced experience with Google Analytics 360, Google Search Console
• Experience working with CMS environments such as Sitecore and WordPress Knowledge of HTML/CSS and website administration
• High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access
• Ability to initiate and drive projects
• Tenacity to deliver results in a complex environment and to manage work across multiple projects
• Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results, and recommend solutions to enable teams to make decisions around optimizing or understanding product investments
• Keen problem solving abilities
• Strong attention to detail, excellent organizational skills, ability to work independently, and manage multiple projects/responsibilities

Preferred

• Prefer a minimum of 2 years managing SEO at the enterprise level SQL and big data mining experience SEO technical experience SEO certification a plus

Benefits

• benefits: comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements).