Senior SEO Analyst (Data & Services) at Versant | Englewood Cliffs, NJ | $80K/yr – $110K/yr

Versant

Senior SEO Analyst (Data & Services)

Englewood Cliffs, NJ (On-site)

$80K/yr – $110K/yrSenior Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive enterprise SEO and AI-driven discovery for CNBC, MSNBC, and E! News to grow organic reach.

Own comprehensive SEO and GEO strategies across multiple digital properties.
Must-have: 4+ years of SEO experience in digital media.
Standout: Cross-functional focus on AI discovery and data-driven editorial growth.

Job Description

Responsibilities

Develop and execute comprehensive SEO and GEO strategies for CNBC, MSNBC, and E! News digital properties.
Embed SEO and AI-discovery best practices into editorial workflows for breaking news, investigations, features, evergreen, live coverage, and streaming content to maximize visibility across traditional and AI-driven search surfaces.
Lead optimization across search and generative discovery platforms, including AI answer engines, zero-click SERPs, featured snippets, metadata, tagging, schema, and internal linking to strengthen authority and citation visibility.
Partner with Product, Design, and Engineering to enhance on-site and streaming discoverability through search-informed navigation, topic hubs, recirculation modules, strong site architecture, Core Web Vitals, and structured data implementation.
Leverage data and audience insights — including traffic trends, keyword research, search intent modeling, and competitive benchmarking — to inform editorial strategy, coverage priorities, and growth opportunities.
Develop measurement frameworks and dashboards to track performance across brands and platforms, translating insights into actionable editorial and product recommendations.
Identify and implement AI and automation opportunities for tagging, clustering, optimization, and workflow efficiency in partnership with Data & Insights teams.
Lead experimentation and cross-functional education, including A/B testing, algorithm updates, AI search evolution, and emerging audience discovery trends.
Educate cross-functional teams on SEO trends, AI search evolution, generative engine developments, and emerging shifts in audience discovery.
Support experimentation and A/B testing for headlines, content modules, and landing pages to maximize reach and engagement.

Requirements

4+ years of SEO experience, preferably within digital media, news, entertainment or streaming industries.
Deep understanding of technical, on-page, and off-page SEO principles.
Deep understanding of technical SEO, structured data, semantic search, and E-E-A-T principles in authoritative content environments.
Demonstrated experience optimizing for AI-driven discovery, including Google AI Overviews, featured snippets, and emerging generative search ecosystems.
Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, Screaming Frog, and/or Looker Studio.
Strong data analysis and reporting skills with the ability to translate findings into actionable strategies.
Excellent communication skills with experience partnering across editorial, product, UX/design and engineering teams.
Proven track record of delivering measurable organic traffic growth in large, content-driven environments.
Familiarity with structured data, schema markup, and rich results optimization.

Preferred

Experience with enterprise CMS platforms.
Understanding of video and streaming SEO across YouTube, OTT, and connected TV ecosystems.
Experience leveraging AI tools for keyword clustering, content optimization, or audience segmentation.
Passion for journalism, media innovation, and emerging trends in audience discovery.

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks.

Versant

We help developers of infrastructure projects make the best decisions within the French mitigation hierarchy regulatory framework (Séquence ERC). Our solution enables the identification of the most suitable sites for implementing compensatory measures.

Founded in 2023

Paris, Île-de-France, FRA

9 employees (2 in marketing)

versant.earth