Responsibilities

• - Own and drive the organization’s point of view on SEO and AI SEO — setting the strategy, roadmap, and prioritization for the digital storefront and establishing a clear, evidence-based perspective on the future of AI-driven discovery, AI citations, and shifting customer behavior.
• - Translate industry and platform shifts into priorities—turning a fast-changing search landscape into concrete direction and recommendations for the team and leadership.
• - Drive a unified discovery framework that spans on-site content, technical infrastructure, and off-site signals that influence how search engines and AI systems represent Microsoft.
• - Grow qualified traffic, engagement, and revenue from organic search and emerging AI discovery channels.
• - Define and drive the global content strategy that makes Microsoft’s products discoverable and decision-ready across markets—anchored in customer intent, use cases, and emerging AI discovery patterns.
• - Build scalable, answer-ready content frameworks—FAQs, buying guides, comparison and product-education experiences, and templates—that perform for both organic and AI search.
• - Partner with content, studio, and regional teams to scale content through a center-of-excellence model, ensuring consistency, localization quality, and AI/LLM readiness worldwide.
• - Identify content gaps and search-demand opportunities and turn them into a prioritized, measurable content roadmap.
• - Cross-functional execution: Provide SEO and AI SEO requirements, on-page recommendations, and launch QA for product launches, page migrations, and priority campaigns.
• - Partner with web engineering to improve crawlability, indexing, schema, structured data, metadata, and rendering, and to prioritize the technical roadmap for search.

Requirements

• Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 3+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 4+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.

Preferred

• 6+ years of hands-on, enterprise-level SEO experience, with a proven track record of driving measurable growth in organic visibility, qualified traffic, rankings, engagement, and/or revenue.
• Experience building and executing SEO strategy across large-scale sites, global markets, and complex stakeholder environments.
• Demonstrated ability to influence and present to senior leaders, translating a technical domain into a clear organizational point of view and leadership-ready narratives.
• Working knowledge of AI Search / AI SEO concepts—AI citations, answer-ready content, LLM-readable experiences, and how generative answer systems are changing organic discovery.
• Strong technical SEO foundation: crawlability, indexation, canonicalization, redirects, robots directives, structured data/schema, JavaScript rendering, and site migrations.
• Proficiency with SEO, analytics, and reporting platforms (e.g., Google Search Console, Bing Webmaster Tools, Adobe Customer Journey Analytics, Power BI, enterprise SEO and crawling tools, competitive-intelligence tools).
• Experience developing content strategy tied to search demand and customer intent, ideally across multiple markets or languages.
• Experience managing SEO vendors/agencies—statements of work, budgets, deliverables, and reporting rhythms. Additional or preferred qualifications.
• Experience developing AI Search playbooks, readiness frameworks, or measurement approaches for large enterprise brands.
• Experience with product feed optimization, catalog enrichment, taxonomy, JSON-LD, or AI shopping readiness.