Responsibilities

• Set the SEO, GEO and AEO vision and multi-year roadmap across JLL's business lines and priority markets, aligning strategy to business objectives and measurable KPIs across both traditional and AI-driven search environments.
• Set a single enterprise strategy and framework, then partner with local and regional teams to implement, adjust and apply it to their specific market dynamics. This is one global standard applied with local nuance, not a decentralized strategy that varies market by market.
• Develop an integrated plan that connects owned and earned content, technical infrastructure and external authority signals, balancing near-term gains with long-term capability building.
• Drive the development of scalable frameworks and capabilities that enable JLL's business lines to compete for visibility across AI-driven and answer-based search experiences.
• Operate effectively inside a highly matrixed organization, where success depends on aligning stakeholders across business lines and functions, both within and outside of the Marketing organization.
• Establish an enterprise Center of Excellence to ensure consistency across teams, creating the governance, standards, processes, templates, measurement frameworks and operating practices that scales across the organization.
• Coordinate initiatives across multiple teams to prevent fragmentation and duplication, driving the organization from team-specific SEO execution toward an integrated enterprise discovery model.
• Own a single measurement framework applied consistently across markets, guiding executive-ready storytelling for how success is defined and tracked across both traditional search performance and emerging AI-driven search experiences, building structured flexibility for local nuance into the framework.
• Selectively apply AI-assisted capabilities, such as opportunity identification, workflow efficiencies and trend monitoring, while maintaining strong human judgment and quality control.
• Serve as a senior escalation point and trusted advisor, building and maintaining executive-level relationships with senior stakeholders and guiding high-stakes decisions.

Requirements

• 12+ years of SEO experience with depth across technical SEO, content strategy, performance measurement and enterprise execution.
• 3+ years leading team, with demonstrated ability to scale across multiple business lines and/or markets.
• Strong knowledge of generative engine optimization (GEO) and answer engine optimization (AEO), with the ability to shape an organizational point of view and drive adoption of new capabilities across teams.
• Strong proficiency with web analytics and measurement tools (such as Google Analytics or Adobe Analytics) and enterprise SEO platforms.
• Proven ability to translate complex findings into clear, executive-ready narratives, recommendations and decision frameworks.
• Executive presence and polished presentation skills, with a demonstrated track record of presenting directly to senior executives and defending recommendations under scrutiny.
• Strong analytical skills and the ability to communicate complex search trends to executive stakeholders.
• Demonstrated ability to influence outcomes both with and without direct authority, across teams that don't report to this role.
• Experience operating effectively in a large, matrixed organization, where priorities have to be negotiated across business lines and functions.
• Proven accountability for performance, not simply participation in projects or support of another leader's strategy.

Preferred

• Bachelor's degree
• Agency or professional services background strongly preferred; commercial real estate experience is a plus but not required.
• Comfort operating in an evolving function, shaping process rather than following an existing one.

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay