Responsibilities

• Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs.
• Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes.
• Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs.
• Optimize website structure, content and performance for search engines.
• Collaborate with developers to implement technical SEO and schema enhancements.
• Partner with the Content team to optimize on-page content for search intent, keywords and user experience.
• Create briefs for content that align with both SEO goals and emerging search behaviours.
• Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.).
• Lead backlink acquisition strategies to strengthen domain authority.
• Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation.
• Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance.
• Translate complex data into actionable insights for stakeholders.
• Track and share industry trends and emerging technologies that could impact organic visibility.
• Partner with cross-functional teams to ensure organic search strategies align with business goals.
• Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders.

Requirements

• Solid hands-on SEO or organic search experience with measurable impact.
• Strong knowledge of SEO tools, analytics platforms and search engine guidelines.
• Understanding of how AI/LLMs are changing search discovery and visibility.
• Comfortable translating data into insights that inform decision-making.
• Team player with excellent communication skills who can influence across departments.
• Skilled in managing multiple projects while staying agile in a fast-changing search landscape.

Preferred

• Data-Driven: Prioritize initiatives and opportunities grounded in insights.
• Process-Oriented: Follow and refine processes to drive scalable impact.
• Curious & Future-Focused: Proactively explore how industry trends, AI, and new technologies will affect brand visibility.
• Empathetic: Center the Customer’s needs and experiences in all strategies

Benefits

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.
• Wellness Challenge App, Diabetes Prevention App, and Health Hub App
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• Service recognition awards
• Click here to find out more about working at Simpro Group!