Senior Search Marketing Manager

Responsibilities

• Own search growth across paid, organic, and AI discovery
• Own the search acquisition strategy and performance roadmap across paid search, organic search, and AI search, aligned to growth goals and conversion targets.
• Serve as the day-to-day search owner and strategic lead, partnering with web and content stakeholders on visibility, intent coverage, and landing-page relevance.
• Align search plans with paid media, organic, and owned-channel strategies.
• Build performance narratives, forecasts, and priorities for leadership, connecting search activity to business outcomes.
• Lead AI search and discovery strategy
• Own EF’s AI search and discovery strategy. Track how ChatGPT Search, Google AI Overviews and AI Mode, Perplexity, and Microsoft Copilot shape customer discovery and search behavior.
• Evaluate platform experiences, user journeys, competitive activity, and advertising products; turn findings into recommendations, priorities, and a practical roadmap.
• Partner with SEO, content, web, analytics, and marketing teams to improve EF’s visibility and usefulness in AI-driven discovery.
• Establish measurement using indicators such as brand mentions and citations, share of voice or visibility, referral sessions, engagement, conversions, and lead quality. Use tools such as Google Search Console, GA4, and relevant AI-visibility monitoring platforms.

Requirements

• 6+ years of experience owning and executing paid-search campaigns in Google Ads and Microsoft Advertising.
• Hands-on experience evaluating and testing AI search and discovery experiences, such as ChatGPT Search, Google AI Overviews or AI Mode, Perplexity, or Microsoft Copilot, and translating findings into an actionable strategy.
• Experience using AI-driven paid-search capabilities, such as Performance Max, Smart Bidding, and platform automation, to manage campaigns, test strategies, and improve performance.
• Demonstrated experience managing moderate- to large-scale paid-search accounts with a focus on conversions and revenue outcomes.
• Strong track record of CRO and landing-page improvement through structured testing and iteration.
• Experience partnering with or influencing SEO strategy—including technical, content, and on-page optimization—to improve organic performance.
• Strong analytical skills and comfort using data to diagnose performance and prioritize opportunities, including traffic quality, conversion funnels, and intent signals.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Comfort working in a test-and-learn environment with clear hypotheses, measurement plans, and readouts.
• Excellent organizational, project-management, and time-management skills.

Preferred

• A connection to EF’s mission of opening the world through education.
• An enthusiastic, hands-on approach and willingness to jump in and get things done.
• Google Ads or Microsoft Advertising certifications.
• Curiosity and enthusiasm for tackling new challenges.
• Confidence making decisions and generating ideas.
• Openness to asking for help and welcoming feedback.
• Experience with AI-search visibility measurement, generative-engine optimization, or paid advertising pilots in AI-driven discovery environments.

Benefits

• This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
• In addition, you can expect:
• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement