Responsibilities - Developing and executing a strategic marketing plan - Partner closely with the Head of Retirement, Insurance and 529 Marketing and business stakeholders to support the development and execution of marketing strategies aligned with business priorities. - Execute integrated marketing programs across multiple channels, including content, email, web, multimedia, events, sponsorships and promotional campaigns. - Develop marketing initiatives designed to build awareness and engagement for Franklin Templeton investment strategies and solutions within the marketplace. - Monitor campaign performance and recommend optimizations based on results, market trends and business objectives. - Help manage project timelines, budgets and resources to ensure efficient and effective delivery of marketing programs. - A focus on collaboration across organization - Support key marketing initiatives that advance the strategic priorities of the business. - Build and maintain strong working relationships with internal stakeholders, including sales, strategic accounts, product marketing, content, digital marketing and compliance teams. - Establish and maintain relationships with marketing and sales contacts at partner firms to identify opportunities for custom engagement and joint marketing efforts. - Collaborate with sales and strategic account teams to develop relevant messaging, content and resources that support client engagement and business growth. - Provide guidance and training on available marketing tools and resources, helping teams maximize their effectiveness in the field. - New mandate/product launch support - Partner with sales, strategic accounts, investment teams and partner firms to support successful product launches and mandate implementations. - Coordinate the development and execution of launch plans, ensuring key stakeholders are equipped with appropriate materials, messaging and resources. - Gather and share insights from launch activities and promotional efforts to inform future campaigns and product support strategies. - Support ongoing post-launch engagement efforts and identify opportunities to enhance adoption and effectiveness. - Campaign and content development and deployment - Develop and execute product-focused and thematic marketing campaigns aligned with business priorities. - Utilize a data-driven approach to campaign planning, measurement and optimization, sharing actionable insights with business partners?