Responsibilities

• Own the North American retail GTM calendar, including all planning milestones, approval gates, and cross-functional dependencies from seasonal strategy alignment through to in-season support.
• Lead seasonal retail marketing strategy aligned with commercial priorities, account segmentation, and global brand direction identifying key moments, tools, and resource requirements well in advance of execution.
• Partner with Sales leadership on account segmentation and translate account tiers into differentiated marketing support plans.
• Contribute North American perspective to the global planning cadence, including asset handoffs, seasonal share-backs, and planning cycle inputs.
• Develop bespoke marketing plans for priority key accounts, working alongside account reps and sales leadership to align marketing investment with account opportunity.
• Build retail marketing pitch decks and sell-in support tools tailored to key and focus accounts.
• Integrate into key account planning meetings and ensure marketing timelines are aligned to commercial calendars.
• Evaluate and evolve key account programmes including fixture programmes, window contests, and digital co-op based on performance data and rep feedback.
• Own the Authorised Dealer Kit programme and foundational merchandising approach for all Sea to Summit retail doors, with particular focus on new account activation.
• Manage POP/POS planning, production, and distribution briefing regional production timelines and coordinating with global on asset development.

Requirements

• 5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing with demonstrated ownership of strategy and execution.
• Proven track record owning a retail or trade marketing calendar and managing cross-functional projects from planning through delivery.
• Experience working with wholesale or independent retail channels; outdoor, sporting goods, or adjacent consumer goods industry experience preferred.
• Demonstrated ability to direct and activate field resources, agency partners, or sales teams to execute rather than defaulting to doing it themselves.
• Strong project management skills with the ability to prioritise across competing demands and operate with a sense of urgency.
• Ability to perform quantitative analysis on campaign and programme performance and translate data into actionable recommendations.
• Excellent verbal and written communication skills with the ability to present effectively to retail partners, sales leadership, and senior stakeholders.
• Proficiency in Microsoft Office suite; Adobe Creative Cloud experience (Photoshop, InDesign, Illustrator) a plus.
• Familiarity with ClickUp, Klaviyo, and B2B platforms such as Elastic advantageous.
• Bachelor's Degree in Business, Marketing, or a related field; equivalent experience considered

Preferred

• Adobe Creative Cloud experience (Photoshop, InDesign, Illustrator) a plus
• Familiarity with ClickUp, Klaviyo, and B2B platforms such as Elastic advantageous.

Benefits

• Comprehensive benefits package including health insurance (medical, dental, vision)
• Retirement match
• Employee assistance programmes
• Paid time off
• Community service leave
• Paid holidays
• Wellness stipend
• Gear allowance
• Occasional travel is required for tradeshows, retailer visits, and consumer events.