Senior Retail Marketing Manager

New York City, NY (Hybrid)

$150K/yr – $183K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the national retail marketing engine, translating store data into localized campaigns and cross-channel activation.

Retail strategy and budget ownership to drive traffic, engagement, and conversion across the national store fleet.
Content and creative direction across Site, CRM, and Social to deliver cohesive storytelling and best in class assets.
Data driven optimization: translate store performance and customer engagement into activation plays and channel prioritization.

Job Description

Responsibilities

Own retail marketing strategy and execution across Rothy’s national store fleet, driving traffic, engagement and conversion through integrated campaigns, in-store storytelling and localized activations
Build the playbooks. Develop holistic content plans, launch briefs and repeatable frameworks that scale across the fleet
Drive retail activations and events, including store openings, local partnerships and community-driven initiatives that build awareness and deepen customer connection
Lead retail content planning and creative briefing across owned channels (Site, CRM and Social), setting clear direction for creative and cross-functional teams to deliver cohesive, high-impact storytelling and best-in-class assets across retail and digital touchpoints
Partner with Visual Merchandising to bring campaigns to life in-store through windows, signage and physical storytelling, ensuring a consistent and elevated brand experience
Turn data into strategy. Develop a deep understanding of store channel performance, customer engagement and conversion drivers, and use those insights to shape store marketing decisions
Partner with Media to execute localized and national media plans that align with store marketing objectives
Collaborate with Retail Operations and regional teams to localize marketing efforts and ensure strong, consistent execution across every store
Manage external partners, including mall marketing teams, local vendors and event partners
Own retail marketing budgets, including activation spend, vendor management and invoice tracking

Requirements

6-8 years of marketing experience, with a meaningful portion in retail, brand or omnichannel marketing, ideally at a fashion or lifestyle brand
Direct experience marketing owned retail environments, with a strong point of view on how brands should show up both online and in store
Demonstrated budget and vendor management experience