Responsibilities

• Develops and implements retail and channel marketing plans that support corporate objectives and grow market share and profitability across products and services.
• Develops and manages channel partner programs, promotions, contracts, and account activities.
• Forecasts, builds, and manages market development and co-op budgets.
• Analyzes sales reports and market trends to identify priority channels and account targets.
• Serves as the liaison between marketing and sales to keep marketing plans and sales activities aligned.
• Tracks the effectiveness of retail marketing programs and informs pricing, promotion, and program decisions to meet sell-through and ROI goals.
• Partners with the internal design team and external agencies to develop promotions and promotional materials that increase sell-through and ROI.
• Leads the preparation and delivery of point-of-purchase, point-of-sale, and merchandising materials to distributors, retailers, and store locations to support in-store promotions.
• Prepares and presents ongoing performance reports to sales, marketing, and executive leadership.
• Other duties as assigned.